Documentary Earns Emmy Nomination-First in KNPB History

KNPB Nominated for Northern California Area EMMY® Award

Reno, Nevada – May 10, 2012 – Press Release

KNPB has been nominated for an EMMY® in the 41st Annual Northern California Emmy Awards for the local documentary titled “The Work of Art.” This is the first EMMY® nomination KNPB has received in its 29 year history.

The Work of Art” documentary film profiles photographer Jeff Ross, a successful commercial photographer in Reno who is dedicated to helping bring to light those people whom the world otherwise ignores. Ross’ philosophy, approach, and technique is what has made this story a truly remarkable one. He has been able to touch people with his unique insight, connecting us with the common humanity belonging to all his subjects.  His exhibits include photographs of disabled workers at High Sierra Industries, residents of Catholic Charities, and patients at Renown Rehabilitation Hospital. “The Work of Art” is based on a book of the same title by UNR Director of University Arts Emeritus, Tim Jones, and is published by the Black Rock Press. “We’re very excited to have received KNPB’s first ever EMMY® nomination,” said Dave Santina, Producer of  “The Work of Art” and KNPB Vice President of Production, “It’s a milestone for the station and speaks well of the quality of programming we provide that celebrates and connects our community.” The EMMY® award is presented for outstanding achievement in television by The National Academy of Television Arts and Sciences (NATAS). San Francisco/ Northern California is one of the twenty chapters awarding regional Emmy® statuettes. Northern California is composed of media companies and individuals from Visalia to the Oregon border and includes Hawaii and Reno, Nevada. Entries were aired during the 2011 calendar year.

This year 621 English and 114 Spanish entries were received in 59 categories. English and Spanish language entries were judged and scored separately. A minimum of five peer judges from other NATAS chapters scored each entry on a scale from 1 to 10 on Content, Creativity and Execution. (Craft categories were judged on Creativity and Execution only). The total score is divided by the number of judges. The mean score is sorted from highest to lowest in each category. The Chapter Awards Committee looks at blind scores (not knowing the category) anddecides on the cut off number for nominations and recipients. The results are tabulated by the NATAS accounting firm Spalding and Company. The EMMY® statuettes will be presented at the Hilton San Francisco Union Square on Saturday, June 9, 2012.
To find out more about KNPB visit www.knpb.org. To find out more about The National Academy of Television Arts and Sciences visit emmy@emmysf.tv.

Photography Instruction

Jeff Ross Photography Instruction, Reno, Nevada Studio Photography

Jeff Ross-Photographer Instructs students on lighting technique.

As the school year starts to wind down, new plans are brewing for the fall…

I have been teaching photography at the Nevada Museum of Art for the last few years, and I have just completed my first year teaching Art 235 at the University of Nevada Reno. Next Fall I will be teaching a more advanced class at UNR, Art 338 Advanced Photography l. The class has been taught in the past, but the Chairman of the Art Department has agreed to let me add an emphasis on lighting. So I will be working on a revised syllabus this summer to be ready for the fall semester.

There will be summer programs available too.  In August I will be co-teaching with M.D. Welch, who also teaches at UNR Extended Studies.  Our class is a new one at the Nevada Museum of Art and will have an emphasis  on Photographic Lighting with Speedlights.  This class will explore using portable lighting indoors and out, we will photograph live models, and help students understand lighting principles.

Please contact me if you have any questions on the upcoming programs.

Jeff Ross
Jeff Ross Photography
(775) 852-1243
www.jeffross.com
jeff@jeffross.com

Good Images Impress Judges

A client approached us in need of photos to show off the unique details of his custom furniture. Eric Freyer of Freyer Wood Works designs and creates this amazing furniture. His pieces have a completely unique and organic feel. One of his signature works is the “Tulip Chair.” These chairs are fun and whimsical with bright sweeping petals for the arms and back. They match a flower blooming dining table that has flowers and leaves coming out of the center holding up the glass table.

Eric contacted Jeff to inform him that he was accepted into a juried show at Sausilito Arts Festival. He used these studio images for his entries. Congratulations to Eric. We look forward to working with him on his next project.

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The Imacon Difference for Copy Work

We work with many fine artists who come to us to photograph their original paintings, drawings and sculptures, usually to create Giclee prints and to enter competitions. Our approach is based upon a unique technology that eliminates color artifacts and provides extremely high resolution.

Here is a little snippet from the manufacturer of the camera we use for copy work.

~Imacon’s comments on the main benefits of the ixpress 384 are the following: “By shooting the same object more than once while moving the ccd-sensor between the shots, the Imacon multi-shot will give provide higher resolution (up to 4 times) and also improve the quality of all the colors in your pictures (completely non-interpolated colors). This results in unseen resolution (from 96 Mb to 384 Mb), better sharpness, no moiré and stunning colors, unachievable in any other way.~

If I may geek out for a minute, this means that the camera in the 4-shot mode will make 4 exposures, one for each red, green and blue pixel plus an extra green exposure for sharpness. The proprietary software then combines these exposures to create one image that is a true representation of color with no moiré and incredible sharpness. This provides a quality and fidelity that traditional capture by current DSLRs can not achieve.

If you are creating artwork that needs to be photographed, please try our services. The final image will be the sharpest, most color accurate representation of the your original. Guarenteed.

Left: Imacon 384 in four-shot mode
Right: Canon 1DsMKII

Left: Imacon 384 in four-shot mode
Right: Canon 1DsMKII

Here are the links to the full files for you to download and compare on your computer.

http://jeffrossphoto.files.wordpress.com/2012/04/canon1dsmkiipainting.jpg

http://jeffrossphoto.files.wordpress.com/2012/04/imacon4shot_0032.jpg

http://jeffrossphoto.files.wordpress.com/2012/04/canon1dsmkiitest.jpg

http://jeffrossphoto.files.wordpress.com/2012/04/imacon384_4shottest.jpg

Gentleman in a Fedora

A great blog post about a man we photographed for Catholic Charities of Northern Nevada.

Gentleman in a Fedora

Jeff Joins Adjunct Faculty of UNR

Check out Jeff’s UNR profile here.

Grant and Shawna Korgan Visit the Studio

Last Thursday was a truly amazing day. We had the pleasure of meeting Grant and Shawna Korgan. Grant just returned from his trek to the South Pole. This is an amazing feat in itself. What makes this extraordinary is that he is the first paralyzed, or adaptive athlete to reach the South Pole. Check out his South Pole adventure here. They were here to do some new images for their up coming book and new foundation promoting spinal cord injury research. http://korgmovement.com/

Grant walks into the studio with his arm crutches and we make introductions. Grant says “I’m a big hugger, so if you’re feeling it?” He open his arms and big hugs all around for everyone. That’s how my day started with pure warmth and positivity. Grant and Shawna’s energy and positivity is infectious. You just can’t help being is a great mood when they are around you. We listened to the story of his journeys and how he and Shawna are choosing their destiny without limitation.

Jeff starts designing the first shot with Ronnie Parker. Ronnie is working with the Korgans on their PR and book. The images really portray Grant’s strength and determination. Never once did he complain or show any hesitation to try the different photo set ups. Grant was always willing to give 110% to make sure we got the shot. And from my short time with him I know that is how he lives his life. Never backing downing  from a challenge.

I know Jeff and I are looking forward to next time we get to photograph Grant and Shawna. They are two amazing people that are a joy to be around.

Mike

The Work of Art Documentary now available for online viewing

The documentary featuring Jeff’s images is now online at http://ow.ly/8maNh. Let us know what you think.

New Two Day Class From the Nevada Museum of Art

The Photographic Portrait

Saturday Feb 25, 2012-Saturday Mar 3, 2012 / /9:00 am – 4:00 pm

Explore the power and subtlety of the photographic portrait. Learn to capture a subject’s personality through lighting demonstrations and photo shoots at the studio of photographer Jeff Ross. Designed for those looking to build their photography portfolio or apply to design schools, three hours of portraiture homework will be assigned each week. Access to a digital SLR is required.

Shooting for Thompson Creek Mine in Idaho

Jeff spent a week deep in the mountains of central Idaho. Battling temperature near zero and frozen cameras, he met and photographed employees for Thompson Creek Mine. The ad campaign features two side to the employees. The hardworking, get the job done side and then the more personal slice of life side. Even with the camera locking up at frigid temperature Jeff got some great images for the client.

Located in the rugged mountainous terrain of east-central Idaho at elevations ranging from 6,000 to 8,500 feet above sea level, Thompson Creek Mine is 35 miles southwest of
Challis in Idaho’s Custer County. It is situated on a combination of private and federal lands, partially within the Challis National Forest. Primary access to the mine is by improved county and private roads. The mine property covers 2,500 acres and includes an open pit, mill and tailings facility.

Thompson Creek Metals Company is one of the world’s top molybdenum producers.

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