Jeff Ross Photography

July 10, 2012 · 8:08 pm

Hubert

Here are a few images of Hubert, my wife’s 92 year old uncle from Iona, ID. This is an old tractor someone gave him to restore years ago. Hubert was a airplane mechanic in WWII, and for many years owned a garage in Iona. I met him four years ago and promised I would return, at the time I didn’t tell him I was committed to photographing him. Hubert and his wife Ethel gave me a warm welcome to their home, Hubert insisted on by helping with some of my equipment, my oldest assistant for sure, but also the most endearing.

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Filed under Location Shoots, My Blog

Tagged as Jeff Ross Photography, Portrait Photography

June 12, 2012 · 8:25 pm

Emmy Awards go off without a hitch! Get the inside scoop here:

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In the words of Karen Ross…

“Hello Family and Friends,

Okay, there was actually no red carpet, but here’s the inside scoop on the 41^st Annual Northern California Area Emmy Awards held June 9, 2012. Above is an abbreviated photo essay of the evening, where we celebrated ’The Work of Art‘ as one of only two documentaries nominated at the regional award ceremony.

Jeff was well supported by his family, who arrived in San Francisco to attend the event. That included his sister Lauren and husband Jeff, his aunt Sondra, his uncle Barry and girlfriend Laura and, of course, yours truly! The evening began with a cocktail reception followed by an elegant dinner and award ceremony. How long do you think it takes to give 59 awards, including announcing all the honorees, allowing speeches from multiple recipients for each award, and showing a video clip? Four and a half hours to be precise. However, Jeff and I are trained in the marathon elements of event going, and we persevered to the bitter end. We had to, because that’s where the documentary film category came into play.

Here’s what we found out… just like the Oscars, they save the best for last. Documentary films are one of the big awards of the evening. Only two films rose to the level of final nomination. We were poised, ready and – drum roll — “Journey of the Universe” produced by KQED in San Francisco took home the statue. No sour grapes or anything, but KQED is one of the juggernauts of public television, with a budget that would drown little old KNPB out of Reno, but we made it to the show! In the entire award ceremony categories, there were only two entries from Reno even nominated. There was no loss and no let down here. It was an evening for the record books. Thanks to Dave Santina from KNPB for producing an amazing feature. And thanks to everyone for your support.”

Karen

To read last weeks press release click here…

Documentary Earns Emmy Nomination-First in KNPB History

KNPB Nominated for Northern California Area EMMY® Award

Reno, Nevada – May 10, 2012 – Press Release

KNPB has been nominated for an EMMY® in the 41st Annual Northern California Emmy Awards for the local documentary titled “The Work of Art.” This is the first EMMY® nomination KNPB has received in its 29 year history.

“The Work of Art” documentary film profiles photographer Jeff Ross, a successful commercial photographer in Reno who is dedicated to helping bring to light those people whom the world otherwise ignores. Ross’ philosophy, approach, and technique is what has made this story a truly remarkable one. He has been able to touch people with his unique insight, connecting us with the common humanity belonging to all his subjects. His exhibits include photographs of disabled workers at High Sierra Industries, residents of Catholic Charities, and patients at Renown Rehabilitation Hospital. “The Work of Art” is based on a book of the same title by UNR Director of University Arts Emeritus, Tim Jones, and is published by the Black Rock Press. “We’re very excited to have received KNPB’s first ever EMMY® nomination,” said Dave Santina, Producer of “The Work of Art” and KNPB Vice President of Production, “It’s a milestone for the station and speaks well of the quality of programming we provide that celebrates and connects our community.” The EMMY® award is presented for outstanding achievement in television by The National Academy of Television Arts and Sciences (NATAS). San Francisco/ Northern California is one of the twenty chapters awarding regional Emmy® statuettes. Northern California is composed of media companies and individuals from Visalia to the Oregon border and includes Hawaii and Reno, Nevada. Entries were aired during the 2011 calendar year.

This year 621 English and 114 Spanish entries were received in 59 categories. English and Spanish language entries were judged and scored separately. A minimum of five peer judges from other NATAS chapters scored each entry on a scale from 1 to 10 on Content, Creativity and Execution. (Craft categories were judged on Creativity and Execution only). The total score is divided by the number of judges. The mean score is sorted from highest to lowest in each category. The Chapter Awards Committee looks at blind scores (not knowing the category) anddecides on the cut off number for nominations and recipients. The results are tabulated by the NATAS accounting firm Spalding and Company. The EMMY® statuettes will be presented at the Hilton San Francisco Union Square on Saturday, June 9, 2012.
To find out more about KNPB visit www.knpb.org. To find out more about The National Academy of Television Arts and Sciences visit emmy@emmysf.tv.

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May 24, 2012 · 6:58 pm

Photography Instruction

Jeff Ross-Photographer Instructs students on lighting technique.

As the school year starts to wind down, new plans are brewing for the fall…

I have been teaching photography at the Nevada Museum of Art for the last few years, and I have just completed my first year teaching Art 235 at the University of Nevada Reno. Next Fall I will be teaching a more advanced class at UNR, Art 338 Advanced Photography l. The class has been taught in the past, but the Chairman of the Art Department has agreed to let me add an emphasis on lighting. So I will be working on a revised syllabus this summer to be ready for the fall semester.

There will be summer programs available too. In August I will be co-teaching with M.D. Welch, who also teaches at UNR Extended Studies. Our class is a new one at the Nevada Museum of Art and will have an emphasis on Photographic Lighting with Speedlights. This class will explore using portable lighting indoors and out, we will photograph live models, and help students understand lighting principles.

Please contact me if you have any questions on the upcoming programs.

Jeff Ross

Jeff Ross Photography

(775) 852-1243

http://www.jeffross.com

jeff@jeffross.com

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Filed under Classes, Lighting, My Blog, photography, portfolio, workshops

Tagged as Jeff Ross, Photography, Photography in Nevada, Photography in Reno, Photography Instruction, Reno Photography

May 3, 2012 · 7:25 pm

Good Images Impress Judges

A client approached us in need of photos to show off the unique details of his custom furniture. Eric Freyer of Freyer Wood Works designs and creates this amazing furniture. His pieces have a completely unique and organic feel. One of his signature works is the “Tulip Chair.” These chairs are fun and whimsical with bright sweeping petals for the arms and back. They match a flower blooming dining table that has flowers and leaves coming out of the center holding up the glass table.

Eric contacted Jeff to inform him that he was accepted into a juried show at Sausilito Arts Festival. He used these studio images for his entries. Congratulations to Eric. We look forward to working with him on his next project.

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The Imacon Difference for Copy Work

We work with many fine artists who come to us to photograph their original paintings, drawings and sculptures, usually to create Giclee prints and to enter competitions. Our approach is based upon a unique technology that eliminates color artifacts and provides extremely high resolution.

Here is a little snippet from the manufacturer of the camera we use for copy work.

~Imacon’s comments on the main benefits of the ixpress 384 are the following: “By shooting the same object more than once while moving the ccd-sensor between the shots, the Imacon multi-shot will give provide higher resolution (up to 4 times) and also improve the quality of all the colors in your pictures (completely non-interpolated colors). This results in unseen resolution (from 96 Mb to 384 Mb), better sharpness, no moiré and stunning colors, unachievable in any other way.~

If I may geek out for a minute, this means that the camera in the 4-shot mode will make 4 exposures, one for each red, green and blue pixel plus an extra green exposure for sharpness. The proprietary software then combines these exposures to create one image that is a true representation of color with no moiré and incredible sharpness. This provides a quality and fidelity that traditional capture by current DSLRs can not achieve.

If you are creating artwork that needs to be photographed, please try our services. The final image will be the sharpest, most color accurate representation of the your original. Guarenteed.